Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti-litter campaign.

First used in 1968, and resembling a cigarette less Marlboro Man, Johnny Horizon reached his greatest use in the years leading up to the United States Bicentennial celebration, with the Johnny Horizon '76 Program. September 15, 1974 to October 15, 1974 was proclaimed Johnny Horizon '76 Clean Up America Month, 1974 by President Gerald R. Ford.

19 Matches 
1 Match Missing

This matchbook is in very good condition.  You are buying the exact matchbook shown in the photograph. All shipping and handling charges cover USPS package, padded mailing envelope & Tracking.

Circa 1976